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Connect Your Brands to Your Bottom Line with Brand Finance

BrandFinance

Over the years, the word ‘brand’ has meant many things. Where it was once only a piece of burning or smoldering wood, or an identifying mark burned on livestock, it’s now a common term for products manufactured by a particular company under a particular name. From Google and Facebook to AT&T and Nike, most of us interact with dozens of brands every day.
When you’re running a business, your brand is a valuable part of it. But how do you define that value and use it strategically to increase your company’s success? RewardExpert recently spoke with Laurence Newell, Director Americas at Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, about how the company can help you answer those questions and more.

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Improve Your Brand’s Performance with Insight from J.D. Power

JD-Power

As a consumer, you’ve probably heard of J.D. Power  and J.D. Power ratings. Millions of Americans have considered the company’s ratings, reviews and awards when shopping for a new car or truck. But did you know that J.D. Power is also in the business of helping brands improve their customer satisfaction and company profitability?

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How Do Cash Back Credit Cards Work

How Do Cash Back Credit Cards Work

Cash back credit cards have become standard in the credit card world. With each purchase, you’re earning money that you can ultimately use to reduce your credit card balance, or which you can direct into your bank account to use for other spending desires.
So, here’s everything you need to know about how these cards work.

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Boost Sales and Cut Costs with BlueSnap

BlueSnap

Imagine an all-in-one payment platform that provides everything you need to accept and process payments –whether you sell on your website, through a mobile app, on a marketplace, by subscription, over the phone or in a brick and mortar store. Sounds too good to be true, right? It actually isn’t—it’s BlueSnap.
RewardExpert recently chatted with BlueSnap’s Vice President of Marketing, Estelle Mense, about the company’s easy-to-use product and how it’s helping small- to mid-sized businesses boost sales and cut costs.

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Save Money and Time with Gusto’s Automated Payroll, Benefits and HR

Gusto

As the old adage goes, numbers don’t lie. In the case of Gusto, an all-in-one platform for payroll, benefits and HR, the key number is 60,000. That’s 60,000 satisfied customers nationwide who say that Gusto has simplified complicated yet essential business tasks and saved them time and money as a result. RewardExpert recently spoke with Gusto spokesperson Rick Chen to learn more.

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How to Pay Your Mortgage with a Credit Card

HOW TO PAY YOUR MORTGAGE WITH A CREDIT CARD

Anyone who owns a travel-rewards or cash-back credit card wants to pay for everything in life with their piece of plastic. Sixty-two cents for candy? “I’ll put that on my credit card, please.”
But it’s the big, ongoing expenses that mean the most, since, obviously, they help you rack up miles and points quicker, more conveniently and with more consistency. It is, in short, a very easy way to accumulate thousands of miles or points over the course of a year, spending on things you would have paid for anyway.

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Act-On Helps Financial Institutions Automate Tasks and Convert More Leads

ACT-ON

Did you know that nearly 300 billion emails are sent each day? Are you aware that Google is used nearly five billion times daily or that there are approximately 1.94 billion websites in the world? If you’re a marketer, the answer is probably yes. But that doesn’t make the internet any less overwhelming for the prospects and clients you need to attract and nurture.
Fortunately, Act-On can help. A software platform that offers adaptive marketing solutions, Act-On helps marketers in the financial industry (and others) cut through that overwhelming digital noise to reach the right consumers and convert more leads.

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Automate Data Collection and Workflow with Formstack

Formstack

In the old days, the only way to collect customer or prospect data was on paper, usually through the completion of forms. Before anything could be done with it, the collected data would need to be entered into a physical database—a process that was very manual and took a lot of time. While computers and digital technology have made data collection and databases simpler, some companies are still wasting valuable hours manually completing tasks that could be automated.

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Why Tuesdays are the Best Day to Fly – If You Want to Save Money

Why-Tuesdays-are-the-Best-Day-to-Fly-If-You-Want-to-Save-Money-1

Tuesday, even Wednesday, has long been hailed as the best day to buy airline tickets. Finding cheap flights or figuring out when to buy airline tickets matters less these days if you have a travel credit card.
The miles and points earned when spending on your travel credit card can pay for all, or a large portion of your airline-ticket cost. But before we go there, let’s look at what days of the week really are the cheapest days to fly, and how far out you should be booking your tickets to land those cheap airline flights.


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Commit to Achieving Your Goals with stickK

Stickk

It’s now February, and if you’re like most people, you’ve probably given up on your New Year’s resolutions, whether you had planned to spend less and save more, exercise regularly, lose weight or take steps to earn a promotion. In fact, these goals probably fell by the wayside weeks ago, or around January 17 according to a recent examination of data by one social network for athletes.
But here’s some good news: you don’t have to wait until December 31 to try again. stickK, a community-driven online commitment-setting platform, can help you achieve your goals –New Year’s and otherwise– by empowering behavioral change.

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Automate Invoicing and Get Paid Faster with Due

DUE

How much time do you spend each month invoicing your clients? How about following up with those who are slow to pay? If you’re like most professionals –freelance, consultant or otherwise– time spent on billing and collection can really add up, stealing your attention away from other tasks essential to building and maintaining your business.
Fortunately, Due can help. RewardExpert recently spoke with John Rampton, founder and CEO, about how Due’s seamless solutions are changing the payment landscape for businesses of all sizes.

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Find Your Best Car Deal at CarGurus

CarGurus

Every year, U.S. consumers buy millions of cars—and that trend will continue in 2019. In fact, according to the National Automobile Dealers Association (NADA), $16.8 million in sales of new light vehicles are expected in 2019. That figure doesn’t even include used vehicle sales.
If you’re among those contemplating a vehicle replacement or upgrade, you might want to consider checking out CarGurus, the largest automotive shopping website in the U.S. connecting buyers and sellers of new and used cars.

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Learn and Earn with Skillshare’s Online Platform

Skill Share

Do you want to pick up a few cutting-edge skills to help you advance your career? Are you trying to start or grow your own creative business? Do you wish you could find a way to earn a living sharing your knowledge and expertise in graphic design, film production, photography, human resources, leadership, management, marketing, data science or IT Security? If so, you need to check out Skillshare.
RewardExpert sat down with Cam Lay, Skillshare’s vice president of marketing, to explore the online community and how it’s helping more than seven million members learn and earn.

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Own the Experience with Sitecore

Sitecore

When a potential customer visits a website, giving a personalized experience can help turn that visit into revenue. That’s where a company called Sitecore can help brands looking for an edge. Sitecore touts its platform as a way to help businesses power the most relevant experiences possible. Senior Director of Corporate Communications, Matt Krebsbach, spoke to RewardExpert about the benefits of becoming a Sitecore client.
“We’ve really grown into becoming sort of this beacon for companies who are trying to solve their digital experience across not just the Web but a whole range of digital marketing and digital touch points,” he said. “You have to have a really good product, but you have to have a really good experience to go alongside of that.”

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FreeConferenceCall.com Puts the World at Your Fingertips

Free-ConferenceCall

With more and more businesses going global these days, and people constantly traveling or working from home, it’s becoming harder to get everyone in the same place, let alone the same conference room. With FreeConferenceCall.com, up to 1,000 people can connect with each other via audio, video or screen sharing at absolutely no cost. RewardExpert spoke with Vice President of Product Development, Jeff Erickson, about how the company’s services can help boost productivity, and how it stands apart from competitors.

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5 Great Ideas on How to Build Business Credit

How To Build Business Credit?

Business isn’t just about selling some product or service. It’s also about growing the company you’ve started – or the one you want to start – so that you can earn a better lifestyle over time. And growing a business often requires access to credit — the funds you need for everything from office supplies to inventory management.
But like all credit, it takes time — and wise decisions — to build a respectable credit score.

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Hired Helps Candidates and Employers Find the Perfect Match

Hired Helps Candidates and Employers Find the Perfect Match

In today’s ultra-competitive world, it’s becoming harder for companies to find good talent and candidates to find the right fit for their own skills. Hired is a career marketplace that matches tech talent with the world’s most innovative companies.

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Connect Your World with Sonic Foundry’s Mediasite Solution

Connect Your World with Sonic Foundry’s Mediasite

In today’s global business environment, it is imperative that colleges and other organizations communicate properly. One of the chief ways to communicate in the internet age is through video. “Without video, organizations risk losing relevance in today’s world. Video isn’t a fleeting trend – it’s at the heart of how we communicate every day,” said Tammy Jackson, vice president of marketing and communications at Sonic Foundry. Jackson spoke to RewardExpert about using Sonic Foundry’s Mediasite solution for colleges and organizations’ video needs.

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Science of Packing: 5 Stress-Free Travel Tips

The Science of Packing: 5 Tips for Stress-free Travel

I once spent 11 days living out of a backpack in a small town in western Siberia.
I traveled for two weeks across Hong Kong, Singapore, Indonesia, Thailand and Cambodia – for corporate meetings and writing assignments – with just a black roll-a-board and a backpack.
Indeed, just about everywhere I venture in the world – whether it’s a high-end resort or an inexpensive vacation, or whether it’s on a major airline or a low-cost carrier for budget travel -I rarely have anything with me expect those two bags. It is, I like to believe, something akin to an art:
Getting to, and learning to live comfortably, anywhere in the world with a modicum of clothing and gear.

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How to use Discount Air Carrier: Tips for Finding the Best Low-Cost Airline Fares

How to use Discount Air Carrier: Tips for Finding the Best Low-Cost Airline Fares

Everyone wants to know how to travel cheaply. They want to fly for as little money as possible, which is why so many discount airlines have popped up all over the world in the last decade or so to help travelers afford cheap vacations.
As an inveterate world traveler, I’ve flown on my share of discount airlines. Some I would gladly fly again … and with some, well I’d probably pay to ride a donkey to my destination instead.

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