When a potential customer visits a website, giving a personalized experience can help turn that visit into revenue. That’s where a company called Sitecore can help brands looking for an edge. Sitecore touts its platform as a way to help businesses power the most relevant experiences possible. Senior Director of Corporate Communications, Matt Krebsbach, spoke to RewardExpert about the benefits of becoming a Sitecore client.
“We’ve really grown into becoming sort of this beacon for companies who are trying to solve their digital experience across not just the Web but a whole range of digital marketing and digital touch points,” he said. “You have to have a really good product, but you have to have a really good experience to go alongside of that.”
Rooted in Web Content Management
Founded in 2001 in Denmark, Sitecore is now one of the leading digital marketing technology vendors. It was spun off from a company called Pentia, that was focused on implementing web sites built on Microsoft technology. “Our legacy as a company is very firmly rooted in web content management,” said Krebsbach.
“Sitecore grew to be able to deliver experiences not just on the web but across all of those different types of touch points.”
Reach, Engage and Convert Customers
Sitecore’s main platform is its customer experience cloud, which the company bills as the end-to-end content and commerce platform for marketing. It allows companies to collect and connect data about their shoppers, in order to offer a better customer experience. The platform combines interaction history, context, marketing solutions and more to create effortless personalization.
Gaining an Edge through Analytics
Another side of Sitecore’s business is providing analytics. “We offer a customer data management capability that provides us with the ability to create profiles for each individual customer and to do so in real time. And then testing and optimization capabilities that enable us to run analytics against that customer data so that we can deliver very unique experiences to an individual customer in real time,” said Krebsbach.
A Global Customer Base
Sitecore has signed up some of the world’s biggest companies as clients across a wide variety of industries. “One of the things that makes us so successful in the industry is the power and the flexibility of the platform that we provide,” said Krebsbach. Clients include L’Oreal, P&G, Microsoft, Accor Hotels and Iron Mountain.
One of the success stories that Krebsbach pointed out is Danone Nutricia, a company that provides baby formula. “One of the first things that happens if you come on to Danone’s website is it asks you a very simple question – did you come here because you’re looking for baby formula or are you interested in information about parenthood? And from that initial question, Danone then has an idea of what you care about,” said Krebsbach.
Why Sitecore Stands Apart
Krebsbach said that Sitecore’s ability to deliver all these services in a unified platform is one way Sitecore differentiates itself from competitors. “It makes it a very seamless product to use and to deliver value from rather than having to move between disparate systems,” he said. In addition, Krebsbach pointed out that Sitecore’s personalization features update in real time.
“No matter where you are engaging with the customer, they’re getting the most up-to-date information based on where they are at that moment, and they’re engaging with your brand. And that’s something that’s very unique to Sitecore,” he said.
Sitecore’s Next Frontier
Sitecore has big plans for the future. In October 2018, the company made an acquisition, buying Brussels-based marketing content company Stylelabs. “Stylelabs extends our platform in a substantial way because they add some very important digital marketing capabilities in the form of digital asset management and what’s known as marketing resource management,” said Krebsbach.
The company is also making a move into artificial intelligence.” We don’t think of AI as a replacement for the marketer, but how do we help them do their job faster with less friction, with really pragmatic ways that enable them to sort of either automate some of the more mundane tasks of marketing campaign management, or to simplify some of the more complex things like how do we develop the right rules that help guide personalization,” stated Krebsbach. To find out if Sitecore’s platform can help take your business to the next level, visit https://www.sitecore.com/.