The recent merger of Alaska and Virgin America has created America’s fifth largest airline. We know that Alaska is going to drop the Virgin America brand, but that was originally supposed to happen in 2019. It’s apparently been moved up. Virgin America’s Elevate program is now scheduled to end on January 1, 2018. Its airline partnerships will begin dissolving even earlier.
The past year was one of non-stop change in the travel rewards industry with huge changes in major frequent flyer programs, bank credit card offerings, and mergers and acquisitions. We saw devaluations continue for all three of the major domestic legacy airlines. And the major travel rewards credit card issuing banks all imposed stricter sign-up bonus rules. There were several mergers between airlines and hotels that also lead to some big changes to loyalty programs.
Remember when it was first announced that Marriott would be buying Starwood? It struck fear into the hearts of many travel hackers that the industry’s most valuable transferable point program might be ruined or even eliminated by a hotel chain with a low value rewards program. So far, those fears have been unfounded. Marriott and SPG recently announced the first major changes to their awards programs and the news is good!
On April 4, Alaska Air Group Inc. announced it will purchase Virgin America Inc. in a $2.6 billion deal that vaults the combined company to the top carrier on America’s West Coast.
The surprise news this month is the merger of Marriott and Starwood Hotels & Resorts Worldwide. Members of both rewards programs–Marriott Rewards and Starwood Preferred Guest–are wondering what it will mean for them. Details are scarce, with both programs promising to release more information soon. Let’s take a look at what we know right now.
If you’re a member of the American Airlines AAdvantage program and/or US Airways Dividend Miles, you’ve no doubt been trying to keep up to date on the changes that are in store as the two airlines merge. Here’s what’s happening as of spring 2015.
Ever since American Airlines has come out of bankruptcy, they can’t stop talking about the new American. New planes! New amenities! And now: a host of new routes, hubs, and aircraft courtesy of the American Airlines-US Airways merger.
