Would you repeatedly visit a website that makes you shirk with visual disgust? Most people probably wouldn’t. And they shouldn’t, either.

Branding is everything these days. When something looks good, it appeals to more people. If those people are enthralled with what they see, they’ll keep coming back for more.

Global outreach is not only a preference in the business world, but more of a necessity.

Companies like TTEC, formerly known as TeleTech Holdings, offer global customer experiences through the vein of omni-channel customer service, done by captivating designs and operations on behalf of the world’s most innovative brands.

To survive in the business world nowadays, you need a strong brand.

Companies like Bop Design get the wheels in motion. Bop Design is a marketing agency focused on branding, website design and content marketing strictly for B2B companies that are serious about growth and expansion.

Jeremy Durant is the cofounder and business principal of the agency. He talked to RewardExpert about working with B2B clients who aim to build brand awareness and generate more sales-ready leads from their website, as well as through leadership content.