The launch of ecommerce has been a game-changer across the globe and is now something most people can’t live without. It has simplified lives and how we shop by saving us time and money.
For many years, ecommerce megastores dominated the online space, but the availability of ready-to-launch ecommerce platforms and services now make it possible for any company of any size to launch an ecommerce store.
PureFormulas.com (PF) is a health and supplements ecommerce store that officially launched in 2009. We spoke with Daniel Moure, CMO of PureFormulas, to learn more about how they got started and to understand their unique selling proposition.