According to Internet Retailer, a premier online business information resource, consumers spent $517.36 billion online at U.S. merchants in 2018, a 15 percent increase over the prior year. B2B online spending is also increasing, with one expert resource predicting U.S. B2B ecommerce will reach $1.8 trillion by 2023. What does this mean for you? If you’re not already doing business online, you’re leaving potentially significant revenue on the table.
Of course, developing your ecommerce sales channel requires a financial investment. But it doesn’t have to be a huge one. We spoke to Andy Barker, head of payments and digital experience at Magento, an Adobe Company, about how the leading provider of cloud commerce innovation is helping merchants drive business growth without breaking the bank.