In today’s global business environment, it is imperative that colleges and other organizations communicate properly. One of the chief ways to communicate in the internet age is through video. “Without video, organizations risk losing relevance in today’s world. Video isn’t a fleeting trend – it’s at the heart of how we communicate every day,” said Tammy Jackson, vice president of marketing and communications at Sonic Foundry. Jackson spoke to RewardExpert about using Sonic Foundry’s Mediasite solution for colleges and organizations’ video needs.