Poor customer service is rampant in today’s society. In fact, a recent report on the subject found that the issue costs businesses more than $75 billion a year as consumers switch to other providers because they don’t feel appreciated or are tired of dealing with rude or unhelpful representatives. In some cases, these customers may be inspired to do even more.

Let’s face it. Being a woman is a tough job. From balancing work, finances, families and fashion, it’s hard to keep everything in check. But sometimes a little support and help can go a long way. Ruby Ribbon offers a variety of wire-free products that showcase style, elegance and comfort. RewardExpert spoke with CEO Anna Zornosa about what makes her company special and why more and more women are turning to Ruby Ribbon not just for the comfort of the products, but the comfort of having a side business to help manage their finances.