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How Placed Uses Location Analytics To Improve Ad Effectiveness

As entertainment channels become increasingly fragmented, advertisers require a better way to track the effectiveness of their campaigns. In today’s world, advertising campaigns must adjust on the fly to reach the right customers. Technology is evolving to meet those needs.

RewardExpert recently had the pleasure of speaking with David Shim, Founder and CEO of Placed, to learn how they are focused on making the physical world as measurable as the digital.

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