If you visit a website, chances are you will be shown an ad for a site you visited previously. Did you ever notice that little blue triangle in the corner of internet ads? That’s the AdChoices symbol, and it means that the advertiser is part of the AdChoices program – a program set up by the non-profit Digital Advertising Alliance (DAA) to help companies self-regulate internet ads. Lou Mastria is the DAA’s executive director. He spoke to RewardExpert about the organization, which was set up to help enforce privacy practices and provide consumers with enhanced transparency and control over internet ads.