Taking Creative Collaboration Worldwide with Hightail

Taking Creative Collaboration Worldwide with Hightail

Whether you are traveling for business or pleasure, you don’t want to leave your business behind. That’s where Hightail comes in, allowing colleagues to view complex information and make critical decisions from all parts of the globe. According to Hightail’s Chief Marketing Officer, Deborah Holstein, “Everyone is able to participate regardless of where they are geographically.”

Hassle-Free Reviews and Approvals

To date, Hightail has helped more than 50 million people worldwide get great content in front of audiences at a fast rate. Conversations about any visual media, including images, videos, photos and presentations can be made quickly and easily as Hightail brings everyone involved in the creative process together.

“All the team’s files, versions, discussions and decisions about the project are all in one place.” says Holstein. “Hightail makes it easy to bring the entire team together wherever the team members happen to be…everyone is on the same page regardless of their personal time zone.” It also doesn’t matter whether individuals work within or outside an organization as agencies and freelancers can be looped in, as well.

Hightail helps brands all around the world.
Hightail helps brands around the world.

No Downloads Required

This is another great feature of Hightail. What busy traveler has time to sit around and wait for a large file to download? With Hightail, downloading is a thing of the past. Holstein notes, “Hightail removes the miscommunications and delays that can be rampant in the review/approval process through supporting previewing of all the different visual assets of a campaign – no downloads required.”

In 2004, Hightail CEO, Ranjith Kumaran, co-founded YouSendIt, which was developed as a simple way to send large files. In 2013, the company changed its name to Hightail and expanded its offerings to allow for more than just storage. Holstein says Kumaran “loves to build great products,” and his “vision has transformed this simple idea into the creative collaboration solution Hightail is today.”

Get Up and Running Fast

Hightail has helped companies and individuals all around the world collaborate with their colleagues extremely quickly. Holstein says getting started is easy once everyone is fully committed and ready to go. “Your team and your business will only see the benefit of a streamlined creative collaboration process when everyone involved adopts. We built Hightail with this in mind, making adoption and usage as easy and intuitive as joining a conversation.”

Hightail has helped so many brands around the world work in a more efficient way. Ruth McCartney, founder of McCartney Multimedia, a digital agency with offices in LA, Vienna and Sydney, says her company works with a number of clients who are “not tech-savvy. They’re on-the-road people who don’t have time to sit around and figure out new software. But they find Hightail very easy to use.”

Holstein says, “Unlike other kinds of project management tools, Hightail is optimized for the visual. For instance, at the start of a project many of our customers use Hightail as a virtual ‘moodboard’ where everyone can share ideas and inspiration.” And how often do they see results? “Our clients are up and running in hours and generally see the benefits in their first week.” Their product is perfect for a business traveler who is always on the go or for freelancers or agencies who work independently, or outside a regular organization.

Hightail it Over to Hightail

Hightail provides valuable business solutions for employees who wish to stay connected anywhere they are in the world. It allows for a ‘team’ environment, even if each member of the team is on a different continent. And their mobile experiences are also top-notch. According to Holstein, “Hightail has optimized our mobile web and our iOS and Android native apps to make it easy for reviewers to preview and give feedback and approvals right from their device.”

In addition, an entire team can be notified via the apps when new versions, feedback and approvals are complete. “No more waiting around for a status meeting to get up-to-date,” said Holstein. She encourages any marketer to take action now. “Your business’ demand for original content is just going to grow, so the need to take a look at your creative process will just get more urgent.” And Hightail helps any professional, wherever they are in the world accomplish just that…quickly and easily.

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