With home prices rising and the housing market getting tight, there’s a lot of money on the line for home buyers, sellers and realtors. Anyone who is currently in the housing market knows that they cannot afford to miss opportunities. That’s where Realtyna comes in.
“Realtyna offers real estate agents tools that make their websites stand out,” said Irine Gamkrelidze, executive assistant to the CEO, who spoke to RewardExpert. Founded in 2007 and based in Delaware, Realtyna offers a broad suite of website products on both WordPress and Weebly platforms, as well as mobile apps. As the company says, it has everything a real estate agent needs under one roof.
Integrate for Success
When it comes to knowing what is on the home market and what has sold recently, multiple listing services (MLS) are crucial. Many real estate agents use them as their primary vehicle of information. By using Realtyna’s technology, a real estate agent can have those listings directly integrated with their own personal website. It’s a process called organic MLS migration and it cuts out the middleman, saving real estate agents time and money and potentially leading to faster and higher sales for home sellers.
“Realtyna was the first to introduce organic MLS integration to the real estate market. We are actually pioneers in creating new concepts for the tech part of the real estate business,” said Gamkrelidze. Organic MLS integration is available for the various MLS companies across the United States, as well as offerings in Canada, England, Mexico and Jamaica.
Boost Your Business with SEO
Organic MLS integration can also lead to improved search rankings. Realtyna’s executives believe that strong SEO (search engine optimization) is a critical component for the financial success of a realtor. And Realtyna believes its SEO products stand out.
“I would say the most important value we offer realtors is the benefits of SEO. Other platforms diminish the value of the website in Google search results. That is because with non-organic integration, the probability of your website or a property showing up on Google is highly unlikely,” stated Gamkrelidze.
Using organic integration gives an agent’s website more search engine friendly features, as well as indexable listing pages, providing a way to boost results in the highly competitive search market.
Power Up Your Business with Plug-Ins
Besides integration, Realtyna offers a deep and varied collection of plug-ins for WordPress. In fact, Realtyna offers 10 million lines of code, specifically for real estate applications. This includes a neighborhood plug-in, which offers a way to organize and show listings by neighborhood. A second plug-in uses artificial intelligence and big data to provide enhanced details on maps.
There is also a review and ratings app so clients can leave detailed feedback about a realtor’s performance and build trust with future clients. In addition, there is even a plug-in that provides a booking system for vacation rentals, potentially adding a valuable revenue stream as users receive a percentage of the booking fees.
Win with Weebly
A second platform that Realtyna’s products operate on is Weebly, which provides real estate agents with easy and flexible ways to create a dynamic website. Features include flexible search, filters to search for homes and more. The advantage is that it is quick and easy to setup and maintain.
Revolutionizing Open Houses
Realtyna is always working on finding the next cutting edge technology when it comes to real estate. The company has just rolled out a new product to showcase open houses, which is a critical way for agents to show off their listings.
“We think this will change the process of how open houses are being held,” explained Gamkrelidze. It is called SEPAD, and is a collection of cross-platform apps that connect people with their environment.
Turn Leads into Sales
Realtyna also helps real estate agents convert leads into sales through its lead capturing tools. These include forced registration, which gives potential buyers a reason to leave their contact information. “This way the realtor now has the opportunity to personally take over the lead and convert it to an actual customer,” noted Gamkrelidze.
Sell with Realtyna
So if you’re a real estate agent looking to improve your website, sell more homes and secure more clients, check out the services that Realtyna provides. The company promises to boost your business and pack your website with thrilling features that clients will embrace. For more information, check out realtyna.com.