What is one thing every business has in common regardless of industry? The need to collect payment from its customers. PaySimple, a leading service commerce platform supporting more than 17,000 businesses across the U.S., makes accepting these payments exactly that: simple.
RewardExpert spoke with President David Sharp about the platform’s history and future as well as how its tools help business owners across a diverse range of industry verticals.
Created to Satisfy a Service-Sector Need
Headquartered in Denver, Colorado, PaySimple was founded in 2005 by Eric Remer, now the CEO of EverCommerce. Remer got his start providing services to property management companies whose staff frequently requested a solution to help them collect rents more effectively.
“Eric realized a lot of service-based verticals had similar characteristics and were facing the same need,” Sharp explained. These verticals—many of which were in the service sector—weren’t being served by other players in the payments industry who were focused on retail, restaurant and lodging businesses.
“It began with rents, but nowadays we’re making collecting payments simple for a huge swath of small business verticals,” Sharp continued. “We have a very broad client base, but they all have a few things in common.”
These commonalities include the desire to nurture customer relationships and grow their business, an eagerness to broaden their customer base by doing business online, and the need to find a simple way to accept payments that allows them to focus their energy on doing what they do best.
Customer Management, Billing, Payments and More
At PaySimple’s core are the commerce platform’s customer management features. PaySimple provides merchants with robust reporting and customer management capabilities that allow them to market effectively and grow their business.
“If I’m a business owner using PaySimple, I now essentially have a CRM to manage all of my clients,” Sharp explained. “I have all of their demographic information. I have all of their purchase history. I know what products they bought and how they acquired them from me. It’s a very well-rounded view of my customer.”
Seamlessly integrated with customer management are PaySimple’s billing and payment acceptance features. “We essentially allow a business owner to collect payment in any way their customers want to pay them,” Sharp added. This includes credit cards, ACH payments, even cash or check.
PaySimple also enables merchants to collect payments in multiple ways, from electronic invoicing and recurring payments to online payment forms and even in-person POS systems. “This flexibility takes the headache out of accepting payments and makes it easier for our customers to get their cashflow in the door so that they can focus on their business,” Sharp said.
Because PaySimple understands that choosing a payment provider or CRM platform is a big decision, they offer business owners a 14-day free trial that allows them to experience payment collection through PaySimple firsthand. Another way to find out if PaySimple is a good fit is to take the “Is PaySimple Right for My Business” survey.
The PaySimple sales team is also available by phone at 888-965-1354 from 8 a.m. to 5 p.m. MST, Monday through Friday, to answer any questions.
Product Integrations to Streamline Business Processes
PaySimple feels it’s important that their service commerce platform grows along with the needs of their customers. Sharp said that they’re currently focusing on stringing together all the tools merchants are already using through product integrations.
The company recently released an integration with QuickBooks Online, an accounting software, and will soon be rolling out integrations with MailChimp and Constant Contact to help customers better market their businesses.
“It’s our connected solutions strategy,” Sharp added, “a seamless way for our customers to take the rich data from the front-end experience and push it out to other platforms.”