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How Hosting With Kinsta Boosts Website Performance To Increase Revenue

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Kinsta: main picture

In today’s 24/7 environment, your business needs a web presence. Kinsta offers next-level hosting solutions that will boost your website performance while providing service levels unmatched in the industry. Whether you are a Fortune 500 company or just launching your blog, Kinsta is the choice for stability, speed, and reliability.

I had the pleasure of speaking with Brian Jackson, the Chief Marketing Officer at Kinsta, to discuss what sets them apart from the competition. I came away impressed with how they can offer such high levels of service at such affordable prices.

What Was The Inspiration Behind Kinsta?

When Kinsta was founded in 2013, the team was focused on building WordPress-based websites for customers. They created beautifully functional websites and clients loved their work. However, the problem was that there were no good WordPress hosts where they could recommend clients host their websites.

Premium WordPress hosting for everyone, small or large
Image via kinsta.com

Kinsta is proud of the fact that they are a 100% bootstrapped company. They started from $0 to over 7-figures in revenue in five years. Their products and services are designed to be profitable from Day 1 and offer top-tier performance. This high-level thinking ensures that Kinsta will be around to serve their clients for a very long time.

Pivoting to Managed Hosting

Noticing that the marketplace lacked high-quality providers, the Kinsta team pivoted to address this opportunity. From the beginning, Kinsta knew that high performance and quality support were the differentiators that would build their business.

Kinsta Comes To Small Business

As Kinsta brought on clients, they focused on the enterprise and mid-market websites. These clients demanded the performance and client support that only Kinsta could provide on a consistent basis. However, an opportunity still existed in the startup and blogger markets.

In November 2017, Kinsta launched lower price point packages targeted to smaller websites starting at just $30 a month. Kinsta is proud that these hosting packages deliver all of the same performance and customer support as plans geared towards multi-billion dollar companies.

How Does Kinsta Deliver Next-Level Performance?

In the beginning, Kinsta decided to partner with Google Cloud to develop their platform. Like everything Google does, when they entered the managed hosting market, they invested heavily and transformed the industry.

Partnership With Google

Kinsta was the first managed WordPress hosting provider to use the Google Cloud Platform exclusively. As a Google partner, Kinsta is at the forefront of technological advances. They now offer 18 data centers that clients can choose from. On the internet, every millisecond counts when it comes to reducing latency and increasing site speed.

Kinsta works for you
Image via kinsta.com

Google Cloud is a premium tier network which offers higher speeds than the competition. Google is spending billions of dollars on infrastructure to continue their dominance in speed and reliability. They are even

Fastest Upgrades in the Industry

Kinsta’s goal is to be the first to upgrade whenever new versions of PHP. Many clients do not understand how much these back-end server software upgrades can affect the front-end loading of their website. For example, upgrading from PHP 5.6 to PHP 7.2 allows websites to run three times faster.

And the latest upgrade to PHP 7.3 is 5% faster than PHP 7.2. Who wouldn’t want a free 5% speed boost?

Integrated WordPress Dashboard

Kinsta developed its dashboard tools from the ground up with WordPress in mind. This interface delivers critical information directly to the client and makes site management a breeze.

Unmatched Customer Support

With most tech companies, as your technical question becomes harder to resolve, your ticket is moved up the support ladder. Every time you get bounced to a new technical support person, you’re forced to restate your issues from the beginning. This isn’t the case with Kinsta.

If you have an issue, the first person you speak with will be with you all of the way until your problem is resolved. Kinsta is able to do this because their entire support team is made up only of Linux engineers and WordPress developers. They are not someone sitting in a call center walking you through a basic technical support manual.

And the democratization of customer support allows clients on the $30 hosting plan to receive the same level of support and care as Kinsta’s Fortune 500 clients.

Who Are Your Customers?

You can break down Kinsta’s customers into three distinct categories: large enterprise-level clients, agencies, and small businesses and bloggers. No matter which hosting plan you’re on, you will receive the following benefits:

  • Choose the location of your data center (currently 18 options)
  • Hosting built for speed on the Google Cloud platform
  • Expert support from WordPress developers and Linux engineers
  • Staging areas to ensure your development and launch is a success
  • Highly secured network
  • Powerful administration with a dashboard built for WordPress

Customer feedback is key to Kinsta’s development. A majority of their updates are based on suggestions from clients.

MyKinsta is site management reimagined
Image via kinsta.com

Enterprise-Level Hosting

Enterprise level clients demand reliability, speed, and customer service that they can count on. Kinsta started with these clients in mind. Large companies like TripAdvisor, FreshBooks, Intuit, and General Electric have all trusted their website hosting to Kinsta.

Agencies

Agencies perform the website design work that Kinsta used to do. The need for a high-quality WordPress managed hosting environment is what led Kinsta to pivot into their current business model. Agencies know that Kinsta “gets it” and they trust that Kinsta can deliver for their end-user clients.

Small Businesses and Bloggers

Once Kinsta perfected their service model, they launched their lower-price point hosting plans. These plans are geared towards small businesses and bloggers that are growing their web presence, yet still need higher levels of customer support.

These plans start at just $30 a month and offer at least 5 GB of solid-state device (SSD) storage.

What’s Coming Next?

As the internet world continues to evolve, so does Kinsta’s service offerings. Google Cloud is adding more data centers, so Kinsta will launch more data centers as well. Brian estimates that they will have 25 data center choices available for clients by the end of 2019.

Kinsta will also begin offering analytics tools that will provide actionable intelligence for their clients. With Kinsta’s deep knowledge of WordPress, they will be able to provide guidance about where to improve performance within a client’s WordPress configuration. No other managed hosting provider offers such a deep level of service.

Contact Kinsta to discuss how they can bring your website’s performance to the next level of speed, reliability, and performance.

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