Have you ever traveled to an amazing place and taken the perfect picture and later thought to yourself, that shot should be on the homepage of a website or brochure? Or are you a travel company, hotel owner or tour operator looking to enhance your website and entice new customers with stunning images? That’s where Dreamstime comes in.
A Worldwide Resource for Amazing Photos
Dreamstime offers stock photos and royalty images for a low fee or even for free, and anyone can buy or sell, no matter where they are. “Our client database spans all over the world and we can say that we sell stock media to basically everyone,” said Carmen Pietraru, stock content strategist at Dreamstime. The company also offers mobile apps on both iPhone and Android, to help photographers send that perfect shot as soon as they take it.
“We know that great shots can happen anytime, so we’re giving photographers the option to upload directly from their mobile – click, upload and you’re ready to sell the shot,” she said. And those great shots are pouring in. Dreamstime currently has more than 62 million photos available and over 18 million users.
An Opportunity Answered
Dreamstime started in 2000 as a web design company. The stock photography business was simply a side department, where employees stored photos for their website clients. But Dreamstime executives recognized an opportunity that played a critical role in the company’s transition.
“At the time, companies were facing issues with purchasing stock images due to the high price. In 2004, it had already become a community that any photographer could join,” Pietraru said. “Three years later, we had become an important competitor in this market, and starting with 2010, we’ve been one of the world leaders in stock images.”
That market leading position has enabled Dreamstime to employ staff in offices in Romania overseas and Tennessee here, as well as a remote staff spread out all over the globe.
Range of Customers
Dreamstime has a wide range of corporate customers including Google, Coca-Cola, IKEA and more. But it’s also a handy service for travel and tourism companies. Many travel business owners turn to Dreamstime to showcase that perfect sunset in the Caribbean, that snowy mountain on a sunny winter’s day and so much more, often at a fraction of the price.
“The logistics of having a photographer do shootings in various places especially for you increases the costs of your advertising too much. When people travel, they want to go to amazing looking places and the right pictures on your leaflet can sell the trip,” stated Malina Tudoroiu, another stock content strategist at Dreamstime. Besides travel, Dreamstime typically sees a lot of business from people looking for photos of landscapes, health and medical, food and drink and much more.
A Tough Screening Process
Not every photo can become a stock photo. Dreamstime incorporates a rigorous selection process to make sure only the highest-quality photos are available to its customers.
“There is a set of criteria that our editors are asked to take into consideration when they select what images go in, such as compositions, the image’s clarity, and also criteria related to the legal part/copyright,” explained Tudoroiu. And with camera and smartphone technology changing rapidly, the staff at Dreamstime is always busy trying to keep up with the latest trends.
“With the advancement of cameras, photos got better and better so the competition is harsher for photographers, but the advantage is that buyers have plenty of content to choose from,” added Pietraru. And to top it off, the staff is also working on ways to bring artificial intelligence into the picture with a new, sophisticated computer algorithm to screen images that users submit.
Not Just Photos
With technology ever changing, Dreamstime has moved beyond selling just photos. The company now offers more than two million stock videos. In 2016, Dreamstime added audio files to its roster with more than 30,000 to choose from. Buyers, designers, business people and travelers alike can all take advantage of finding the perfect image fast, wherever they may be. Dreamstime has been designed to “easily browse, search and share images while on the road,” noted Tudoroiu.