Derek Kaplan 
Comments
July 14, 2020 
Ever wonder where our bevy of payment cards come from? Be it a credit, debit or prepaid issuance—inside and out—there’s a lot of tailor-made work that goes into each and every card in our wallets. CPI Card Group is a chief payment technologies company that specializes in these solutions for card issuers in the financial, trade, healthcare and transit sectors. They are industry leaders whose products and services signify quality and are distributed with the utmost speed, accuracy and excellence.
For over two decades now, CPI has continued to build a genuine standing by fulfilling the specific needs of the payments market for their clients, thereby assisting them in the ability to create valued relationships with their customers. Headquartered in Littleton, Colorado, the company serves multiple regions in the United States, Canada and the U.K. while experiencing ongoing growth domestically and abroad.
Recently, RewardExpert had the occasion to speak with Lane Dubin, CPI Card Group’s SVP & GM for Prepaid and Instant Issuance, about their continued success in end-to-end payment solutions.
Streamlined Access
CPI Card Group offers card services physically, digitally and on-demand that link financial information between companies and their customers in real-time. They excel by facilitating a single source for credit, debit and prepaid card production; secured packaging; design and data personalization; instant issuance; fulfillment; and mobile payment services.
Above all else, they achieve this through deciphering the intricacies and logistics of the payments industry for their clients—making day-to-day business easier.
“CPI facilitates connections between people and technology,” stated Dubin. “We transform complexity into simplicity through platforms and solutions that provide more choice, convenience and control for our customers and their customers.”
Shaping this kind of rapport is evident with CPI’s impeccably integrated services and having the largest network of high security facilities in North America that are backed by major credit card companies like VISA, Mastercard, American Express, Discover and Interac in Canada.
Instant Issuance
With the way of the world now transitioning to EMV chip cards, CPI is staying on the forefront of the secured data revolution with Card@Once, a cloud-based way for banks and credit unions to affordably and instantly activate magnetic stripe, EMV and dual interface debit and credit cards for their customers right at the branch. It’s a secure, simple and inexpensive solution to for banks and credit unions, as well as payday, loan, money transfer and retail businesses.
“Our web-based Card@Once instant issuance system delivers ready-to-use personalized cards into cardholder’s hands during their branch visit,” elaborated Dubin. “The solution is quick to implement and extremely cost-effective for financial institutions who need to manage their systems independently. While the goal for issuers is to achieve top-of-wallet status, Card@Once serves up immediacy which can drive cardholder purchases.”
In addition to this expediting product, CPI produces dual interface cards that support both EMV and contactless transactions, which are utilized by transit systems. “Contactless transactions are becoming the new standard in countries globally and we believe the U.S. market is heading for broader adoption,” added Dubin.
Enhancing Everyday Lives
For CPI, customer service is of prime importance and has enabled them to meet the needs of traditional to next generational clients. They do this by sticking to their motto of enhancing people’s everyday lives. The company consistently shines in this regard by exceeding the expectations of customers and staying steps ahead in the payments market.
“We aim to inspire and delight our clients with market-leading quality and service,” noted Dubin. “By cultivating an environment with dedicated and passionate employees, we deliver superior quality products through collaboration, with a laser-focus on service and accountability.”
Through fostering customer-to-customer connections, topnotch personalized products and fulfillment, education, and cohesive end-to-end solutions, CPI Card Group eases compatible technology usage that surpasses their competitors. Most recently, this kind of reputation was sufficiently recognized by the American Business Awards as they were the 2018 Stevie Bronze Winner, as well as being winners of the 2018 Elan Awards for Manufacturing Excellence in Loyalty, Promotional and Gift Cards.
“We are always working on products that will give our customers flexibility and a competitive advantage,” confirmed Dubin. “The client is at the center of all that we do.”
To find out more about how CPI Card Group is shaping connections and simplifying life for payment card users and issuers, visit cpicardgroup.com.
