As the internet gets smarter, human beings have to follow suit. Companies like Barilliance improve on that process, helping e-commerce sites of all shapes and sizes increase sales and conversion rates by providing visitors with personalized shopping experiences.
Barilliance Marketing Director, Stephan Serrano, talked to RewardExpert about how the company empowers retailers to create one-on-one experiences for customers, connecting customer web behavior, purchase history, demographics and in-store actions and other data for a fulfilling experience.
An Emphasis on Personalization
The company was founded in 2009 by Nir Ben-Dor and Ido Ariel, who saw an avenue to use AI to create optimal personal product recommendations, web personalization, live social notifications and personalized triggered emails to reach consumers. It was a business strategy in an industry where very few solutions existed in regards to personalization.
“Solutions that did exist required a lot of technical know-how,” Serrano said. “The goal was to make a simple personalization solution. Our first product was a recommendation that displayed on a floating bar that an e-commerce owner could implement without adding any elements to the page.”
It didn’t take long for the company to learn that customers preferred recommendations being added to the actual page — an action implemented without customers having to add any coding. It’s a philosophy still utilized today in terms of zero integration, remaining a key differentiator in what separates the company from others.
Helping Customers in a New Age
The shopping experience has changed around the globe. Some big retailers and box stores are closing their doors due to the proliferation of online shopping.
Barilliance recognizes customers’ needs and their behaviors. With people buying products both online and offline, the company is able to track customer trends across all points of contact.
Addressing Cart Abandonment and Productivity
“The lowest hanging fruit for any e-commerce store is to lower cart abandonment through effective cart recovery campaigns,” he said. Cart abandonment refers to individuals who shop online but leave a particular website prior to completing the purchase. There’s a full shopping cart, but nobody checks out.
Serrano said personalizing product recommendations and other offers will dramatically increase conversions. They recently conducted a study on their customers, showing that personalized product recommendations based on website behavior and purchase history increases conversion by an average of approximately 320 percent.
“Before partnering with a vendor, I recommend getting a brief primer on how personalization works, the challenges associated with site personalization, and the fundamental questions to ask potential vendors,” he noted. The company’s website features a free guide on how to select a vendor as well.
In the future, innovation in website personalization remains the most important goal. More capabilities will lead to more profound shopping experiences. To learn more about the services that Barilliance offers, visit www.barilliance.com.