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Adaptive Insights, a Workday Company: Cloud-Based Business Planning Software for Finance, Sales and Much More

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adaptive insights

Aside from having a great idea for a business, financial planning runs parallel in importance. In order to get a company off the ground, and see a continued pattern of growth, money truly matters. But, the world of commerce has come a long way since traditional financial planning. Modern budgeting and forecasting the future of a business’s bottom line now has a secured cloud to float on.

That’s where a company like Adaptive Insights and their Business Planning Cloud helps gaining pecuniary acumen and making crucial decisions easier than ever before.

Headquartered in Palo Alto, California, Adaptive Insights was originally called Adaptive Planning, which was founded in 2003 by Robert S. Hull and Richard L. Dellinger on the principle of changing the nature of fiscal planning from spreadsheets and on-premises software, into a revolutionary software-as-a-service (SaaS) model for more strategic and predictive business estimating. Initially, Hull, in particular, faced much adversity when fundraising for the venture.

“Our founder, Rob Hull, didn’t expect an easy road to starting a business, but he also didn’t expect that more than 70 VCs would close their doors and wallets to his idea,” described Diane Orr, Senior Director, Global Communications for Adaptive Insights.

“He was told that no business was going to put its sensitive financial data in the cloud—and that the Software-as-a-Service (SaaS) business model for financial planning and analysis (FP&A) tools was never going to work. Thankfully, for more than 3,800 customers today who use Adaptive Insights’ Business Planning Cloud, Rob’s instincts and experience told him differently.”

Winning Culture

Plan, model and analyze your business with Adaptive Insights
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The ethos at Adaptive Insights is one of positivity, inspiration and teamed success. The company goes above and beyond to foster a cooperative work environment and ensure a culture of winners.

The company’s Chief People Officer, Amy Reichanadter, elaborated on this very subject in her April 2018 blog entitled When You Create a Winning Culture, Everybody Wins.

“It takes hard work living up to those ideals and delivering on them every day,” wrote Reichanadter. “The key is to ensure culture is consistently reinforced in communications and programs, and not just through words but through actions. The best reason for creating a winning culture is to cultivate a work environment that is equally beneficial for your company and for your employees. In a true winning culture, everybody wins.”

Visionary Strategy

Adaptive Insights’ Business Planning Cloud platform encompasses both finance and sales solutions with it’s in-memory database. The cloud-based software facilitates largescale planning for companies with detailed analytics and reporting. It’s application user interface operates on an effortless drag-and-drop format, flawlessly merging data for collaboration, real-time updates and predictive insights.

As far as Adaptive Insights for Finance, Orr expounded that “static planning with manual spreadsheets and processes, or legacy on-premises solutions, doesn’t cut it anymore. Adaptive Insights enables an active planning process so that your planning is collaborative, comprehensive and continuous—and gives you the speed to plan continuously using data from all corners of your business.”

The platform’s Sales solution—in conjunction with the backing of—predictively helps to augment sales numbers and increase comprehensive performance. It also sets up volume plans for sales reps, corresponding territories and aids in the meeting of accurate quotas.

“Automatic integration with corporate finance plans gives sales operations and management teams insight into functional interdependencies and the ability to forecast with greater accuracy,” continued Orr. “So you, and your whole business, can make smarter decisions faster.”

Prestigious Adulation

Everybody plans and Adaptive Insights makes planning easy
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Adaptive Insights have been the recipients of many well-deserved accolades in their field, not the least of which being named a 2018 Bay Area Best Places to Work by The San Francisco Business Times and receiving the 2018 CODiE Award for Best Financial Management Solution. In addition, they’ve been recognized by Gartner Peer Insights, TrustRadius, G2Crowd, Capterra and GetApp.

“Industry recognition is wonderful, of course, but to receive recognition and validation by our actual customers drives both our motivation to continue doing great work and our overall success,” admitted Orr. “We’ve also been recognized for our fast growth, being listed on the Forbes Cloud 100 list two years running and on the Deloitte Technology Fast 500 list for seven consecutive years.”

Moreover, Adaptive Insights product suites has shared the wealth with their loyal customer base—many of which have received honorable mentions on the very same esteemed shortlists in cloud-based technology.

“More exciting for us is that over 40% of our customers were on the Forbes Cloud 100 list in 2017 and nearly 20% of our customers were on the Deloitte Technology Fast 500 list in 2017. Our planning platform enables companies to better manage their business and it shows.”

To discover more about Adaptive Insights’ award-winning Business Planning Cloud and try out a free demo today, visit

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